SM Entertainment formed the South Korean girl group Aespa, which is frequently stylized as aespa. There are four people in the group: Ningning, Giselle, Winter, and Karina. The group is credited with bringing hyperpop songs and the metaverse idea to the K-pop scene.
On November 17, 2020, Aespa made her music debut with the tune “Black Mamba”. With 21.4 million views in a single day, the song’s music video became the most viewed debut video for a K-pop group. “Next Level,” their second single, was widely successful commercially when it was released in May 2021 and peaked at number two on the K-pop Hot 100 and Circle Digital Chart. Numerous honors and Daesang awards were bestowed upon it, including Song of the Year at the 2021 Melon Music Awards and the 19th Korean Music Awards. Aespa released their lead song, “Savage,” and their debut extended play (EP) in October 2021. The EP became the best-selling debut album by an SM Entertainment act at the time, selling 787,600 copies; the latter became Aespa’s first top-40 entry on the Billboard Global 200 and their second top-five hit in South Korea. Their second EP, Girls, was released in July 2022. It peaked at number three on the US Billboard 200 chart and sold 1,850,993 copies. In May 2023, the group released their third EP, My World, which went on to become the second best-selling album by a K-pop female group with 2.1 million sales.
The English words “aspect,” which means “two sides,” and the letters for the words “avatar” and “experience” (Avatar X Experience) are combined in the group’s name, Aespa, to represent the idea of “meeting another self and experiencing the new world.”